Salima grew up in Kenya and during her time at McGill, created The Soular Backpack - a backpack with a solar panel enabling children in East Africa to do their homework every night without the use of kerosene. Two years later, in December 2017, Salima started SAMARA with $500 and a production run of 25 bags, which sold out overnight. SAMARA is a cruelty free fashion house focusing on sustainable materials like apple leather and recycled ocean plastics, more efficient supply chains, and creating impact in the world through fashion. SAMARA is female run and led, with every purchase supporting The Soular Backpack, and in the past year, is close to selling their 100,000th bag.

Salima's approach to creating impact is very interesting. Through her experience of starting multiple businesses, she's found that the best way to create impact is by creating the best possible product.